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CNN talks about Awareness

In a recent story by CNN they state that this year businesses are expected to spend more than $250 million on social networking tools geared towards them, from vendors like Awareness according to research firm Forrester... more »

Awareness Featured in Read Write Web

A new report about Enterprise adoption of Web 2.0 technologies, by Awareness, Inc., shows that employers are increasingly allowing staff to use social media applications in working hours. Awareness puts the figure at 69 percent of businesses in 2008, up from 37 percent last year. more »

Awareness Featured in CMS Wire

CMS Wire talks about social media with Awareness and notes that its a company and a solution that enterprises need to evaluate if they want to truly engage their customers and employees.... more »

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Can we improve customer service and set a realistic expectation with Social Media?

Is there too much "me" in "social media"?One of the fears big companies have with Social Media is that they will set expectations too high. Give an i...

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